MaxMar Conference 2024 Empowers Marketers with Practical AI Skills
San Antonio, TX – November 7, 2024 – San Antonio hosted the MaxMar Conference, an immersive workshop dedicated to integrating artificial intelligence (AI) into digital marketing strategies. Held at Venture X San Antonio Northwest, the event attracted marketers, business owners, and creative professionals eager to explore the transformative potential of AI in marketing.
The conference was led by Kori Ashton, a seasoned digital marketing strategist with over 26 years of experience and owner of MaxCRO, a digital marketing agency. Ashton guided participants through a series of interactive sessions designed to enhance their marketing efforts using AI tools.
The workshop commenced with “Prompting 101”, a session that demonstrated AI capabilities in digital marketing and taught attendees how to craft effective prompts to achieve optimal AI responses.
Following this foundational segment, the “Advanced Techniques” session delved into mastering steering techniques to guide AI responses for creating compelling marketing materials. Attendees engaged in practical exercises, applying these methods to real-world scenarios. The workshop also addressed the critical topic of “Keeping the Human in AI”, emphasizing the importance of human oversight in AI-generated content to maintain authenticity and ethical standards.
A highlight of the conference was the “Building Custom GPTs” session, where participants received a step-by-step guide to creating their own custom AI models using OpenAI’s platform. This hands-on experience empowered attendees to tailor AI tools to their specific marketing needs, fostering innovation and efficiency in content creation.
The conference also featured guest speaker Corrissa Land, Chief Innovation Officer at Paramount Learning Solutions. With over a decade of experience creating dynamic training content for global brands like Coca-Cola, Adobe, and Microsoft, Land led a 45-minute session on leveraging text-to-video technology. She guided attendees through the features and practical applications of a powerful text-to-video tool, providing live demonstrations to showcase how AI can revolutionize content creation.
The intimate setting, limited to 20 attendees, facilitated personalized instruction and meaningful networking opportunities. Participants praised the workshop for its practical approach and the immediate applicability of the skills acquired.
The MaxMar Conference underscored the growing significance of AI in the marketing landscape and equipped professionals with the knowledge and tools to harness AI effectively. As AI continues to evolve, such educational initiatives are vital in preparing marketers to adapt and thrive in an increasingly digital world.
